MM
Author

Mark McNeece

Founder & Lead Developer

Kettering, Northamptonshire

Mark McNeece, founder of Press Forge
About the Author

Mark McNeece

With more than 25 years dedicated to WordPress, Mark founded Press Forge to give UK businesses a single point of contact for every aspect of their WordPress presence. From initial design and development through to ongoing support, performance tuning, and security hardening.

He established BSolve IT Limited in 2001, later creating 365i Hosting as a specialist managed hosting platform. In 2025 he launched Press Forge to bring design, development, and maintenance under one roof. Mark authored the AI Visibility Definition and the AI Discovery File Specifications. 10 machine-readable files that help AI systems like ChatGPT, Claude, and Perplexity discover and correctly cite websites. His AI Discovery Files plugin generates all 10 files from the WordPress dashboard. He writes on AI and technology strategy at The Financial Executives Journal.

Build it right, keep it fast, make it visible. Every site should earn its place in both search results and AI answers.

Mark McNeece, Founder & Lead Developer
Get in Touch

At 25, Mark was granted the Freedom of the City of London (1993), admitted as "A Computer Analyst/Programmer". One of Britain's oldest civic honours, recognising his early professional standing in technology. Through the mid-1990s he operated Boots Board, a bulletin board system that evolved into a full internet service provider with modem banks, leased lines, and a dedicated Class C IP block, selling the business in 1997. He holds a BSc (Honours) in Computer Science and has worked at the forefront of web technology since the earliest days of the commercial internet. Creativity runs in the family: his father John McNeece was the world-famous interior designer and CEO of McNeece (London, Paris, Miami), best known for transforming cruise ship interiors including the QE2 and Royal Caribbean's Sovereign of the Seas, while his mother Margaret Sandeman, a Glasgow School of Art graduate, was also a talented interior designer and opera singer.

Areas of Expertise

WordPress Design & Development WooCommerce WordPress Plugin Development Performance Optimisation Core Web Vitals AI Visibility & Site Identity Technical SEO Database Design & Normalisation PHP & Modern CSS Website Security
Career & Background

Career Timeline

Mid-1990s

Boots Board BBS & ISP

Created and ran Boots Board, a bulletin board system that grew into a worldwide community of thousands of users. Expanded operations into a full internet service provider with modem banks, leased lines, and a dedicated Class C IP block before selling the business in 1997.

Late 1990s

Enterprise Consulting

Delivered enterprise-level projects with leading Microsoft partners including QA Consulting and Anite Systems.

2001

Founded BSolve IT Limited

Established BSolve IT Limited (Company No. 4607330), a consulting and development company delivering bespoke solutions for businesses across the UK.

2010s

Launched 365i Hosting

Created 365i as a specialist managed hosting platform offering WordPress hosting, web hosting, VPS, and managed cloud servers with expert support.

2025

Press Forge

Launched Press Forge as a dedicated WordPress services agency, combining decades of development experience with performance engineering and AI visibility expertise.

2026

AI Visibility Definition

Authored the AI Visibility Definition and the AI Discovery File Specifications. An open standard of 10 machine-readable files for AI-readable site identity.

2026

Published Author

Published articles at The Financial Executives Journal on AI strategy and technology for business leaders.

2026

AI Discovery Files Plugin

Released the AI Discovery Files WordPress plugin, enabling site owners to generate all 10 AI discovery files directly from the WordPress dashboard.

Education & Qualifications

  • BSc (Honours) in Computer Science (began 1992)
  • Google Cybersecurity Professional Certificate
  • ScotVec qualifications in IT disciplines including COBOL and electronic engineering
  • IAM (Institute of Advanced Motorists) qualified advanced motorcycle rider
  • Holyrood Secondary School, Glasgow

AI Visibility is not about being found. It is about being understood.

Mark McNeece Founder & Lead Developer, Press Forge AI Visibility Explained, April 2026
Creator & Maintainer

AI Visibility Definition

Mark authored the AI Visibility Definition: the degree to which a website can be discovered, interpreted, and cited by AI systems. The accompanying AI Discovery File Specifications outline 10 machine-readable files (including llms.txt, ai.json, identity.json, and brand.txt) organised into three implementation tiers.

The Q2 2026 Adoption Study crawled 1,905 domains across the top 1,000 global and top 1,000 UK websites. Only 7.2% had any AI Discovery File (up from 6.5% in Q1), while 85% had no AI-specific policy in their robots.txt. The llms.txt file saw the strongest growth, nearly doubling from 35 to 61 valid implementations. All datasets are published as open data under CC BY 4.0.

For WordPress users, Mark built the AI Discovery Files plugin. It generates all 10 files from the WordPress admin with auto-detection, live preview, and validation. No code required.

Is Your Website Visible to AI?

Most websites are invisible to AI systems. Mark built the AI Visibility Checker to change that. Enter any URL and it scans against all 10 AI Discovery File specifications, scoring your readiness for ChatGPT, Claude, Perplexity, and Google AI Overviews. Results take roughly 15 seconds.

Free downloadable templates for every AI discovery file type are available on the checker page. Scan your site, download the templates, add your details, and publish.

No account needed. No email required. Just paste your URL.

14 Articles Published
5 Topics Covered
30+ Years in Tech

Latest Articles

AI Visibility 21 Jun 2026

E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results

Two months after launch on a brand-new domain, a one-man locksmith ranks page one of Google and gets recommended unprompted by ChatGPT, in one of the most competitive local niches there is. Here is the dated data across Google organic, the map pack, Google's AI Overview and ChatGPT, and the exact E-E-A-T and non-commodity content decisions that earned it.

10 min read Read E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results
AI Visibility 16 Jun 2026

How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)

In April a Brewood removals firm had 220 of its 272 pages refused by Google. We rebuilt it from scratch, then asked ChatGPT to score the result against the best removals sites in the UK. It put the village firm on 99/100, ahead of Pickfords. Here are the three build decisions that earned the marks, and why none of them were the things SEO blogs obsess over.

11 min read Read How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)

SEO

Search engine optimisation strategies, Google updates, and practical tactics to improve your rankings.

4 articles
SEO 1 Jun 2026

Google's May 2026 Core Update Just Hit Saturday's Second Volatility Spike. AI Content Is Bleeding.

Saturday 30 May produced the second weekend of severe ranking volatility in Google's May 2026 core update. SEOs are reporting 50 to 100 percent traffic drops, with AI-built commodity pages absorbing the bulk of the damage. Here is what client GSC reports are actually showing this morning, and the recovery playbook drawn from a real UK case.

7 min read Read Google's May 2026 Core Update Just Hit Saturday's Second Volatility Spike. AI Content Is Bleeding.
SEO 28 Apr 2026

How a 10-Day-Old Locksmith Site Hit #1 on ChatGPT and Gemini for "Brewood Locksmith"

On 8 April 2026 we launched a new custom-built site for a Brewood locksmith. Nineteen days later it was the #1 result on ChatGPT and Gemini for "brewood locksmith", with mobile PageSpeed 100/100/100/100, no backlinks, no reviews and no domain authority. Here is exactly what we built and why it worked.

12 min read Read How a 10-Day-Old Locksmith Site Hit #1 on ChatGPT and Gemini for "Brewood Locksmith"

WordPress

WordPress tips, plugins, updates, and best practices for getting the most from your website.

4 articles
WordPress 14 Apr 2026

WordPress 7 Block Bindings: One Source of Truth for Your Whole Site

WordPress 7 (due once the revised schedule is confirmed on 22 April) extends the Block Bindings API so every block can pull its content from a structured data source instead of holding it directly. Edit one field and every page that uses it updates. Cleaner maintenance, faster sites, stronger SEO, and content an AI can actually understand.

7 min read Read WordPress 7 Block Bindings: One Source of Truth for Your Whole Site

Security

WordPress security best practices, vulnerability fixes, and keeping your site protected.

3 articles
Security 13 Apr 2026

Anthropic's AI Found Thousands of Zero-Day Flaws. Big Tech Got Advance Warning. You Didn't.

Anthropic's Claude Mythos model identified thousands of zero-day vulnerabilities in every major operating system and web browser. Twelve companies got advance access through Project Glasswing. Everyone else, including the businesses whose websites run on that software, will have to wait for patches.

5 min read Read Anthropic's AI Found Thousands of Zero-Day Flaws. Big Tech Got Advance Warning. You Didn't.

AI Visibility

AI search optimisation, LLM discoverability, llms.txt, and ensuring AI accurately represents your business.

2 articles
AI Visibility 21 Jun 2026

E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results

Two months after launch on a brand-new domain, a one-man locksmith ranks page one of Google and gets recommended unprompted by ChatGPT, in one of the most competitive local niches there is. Here is the dated data across Google organic, the map pack, Google's AI Overview and ChatGPT, and the exact E-E-A-T and non-commodity content decisions that earned it.

10 min read Read E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results
AI Visibility 16 Jun 2026

How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)

In April a Brewood removals firm had 220 of its 272 pages refused by Google. We rebuilt it from scratch, then asked ChatGPT to score the result against the best removals sites in the UK. It put the village firm on 99/100, ahead of Pickfords. Here are the three build decisions that earned the marks, and why none of them were the things SEO blogs obsess over.

11 min read Read How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)

Performance

Speed optimisation, Core Web Vitals, caching, and making your WordPress site faster.

1 article

Work With Mark McNeece

Ready to discuss your WordPress project? Whether it is a new site, a redesign, or ongoing support, get in touch to explore how Press Forge can help your business succeed online.