Beauty salon websites that show off your results
WordPress sites with treatment menus, before-and-after galleries, and booking that works while you work.
Your treatments deserve better than an Instagram grid
Instagram is great for visibility, but it's not a website. You don't control the algorithm, you can't rank on Google, and there's no booking button that works properly. A WordPress website gives your beauty salon a permanent home online where clients can browse treatments, check prices, and book in - all without leaving your site. We build beauty salon websites that look as polished as the treatments you offer. Clean design, professional photography, and treatment menus that are easy to navigate on a phone.
Before-and-after galleries are your most powerful sales tool. When a potential client sees real results from your lash lifts, facials, or skin treatments, they're halfway to booking. We build these galleries properly with side-by-side comparisons, treatment tags, and links to book that exact service. We also connect your site to BABTAC membership badges and insurance details, so clients know you're qualified and insured. Your WordPress site becomes the hub that your social media points back to.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for beauty salons
Treatment Menus
Organised treatment listings with descriptions, durations, and prices. Clients know exactly what to expect before they arrive.
Before & After Galleries
Side-by-side image comparisons that prove your results. Nothing sells a treatment like visual proof.
Online Booking
Integrated with Fresha, Treatwell, or your preferred system. Clients book at 11pm on a Sunday without you lifting a finger.
Gift Voucher Sales
Sell gift vouchers directly through your website. Popular at Christmas and birthdays, they bring in revenue while you sleep.
Loyalty & Offers
Promote seasonal offers, package deals, and loyalty schemes. Drive repeat bookings and reward your regular clients.
BABTAC & NHF Badges
Display your professional memberships and insurance details prominently. Clients trust qualified therapists.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Treatments A full menu of services grouped by category with pricing, durations, and what each treatment involves.
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Results Gallery Before-and-after images organised by treatment type so clients see real outcomes.
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Gift Vouchers An online shop for gift vouchers that clients can purchase and send digitally.
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About Us Your story, qualifications, and what sets your salon apart from the competition.
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Book Now A simple booking page connected to your scheduling system with treatment selection.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Beauty Salon, and Why
First build: a page per treatment with prices, durations, contraindications, and patch-test requirements stated plainly. It reads like admin, and it's actually conversion content: a client who knows the price, the time, and that you take skin testing seriously books with confidence. It also quietly filters out the no-shows who were never sure what they wanted.
What I'd reject: the "luxury pamper experience" copy that names no treatments and no prices. Vague indulgence language is what every competitor writes, it ranks for nothing, and it forces every customer to phone for basics. Specificity is what luxury actually looks like online.
The rules your website has to respect
- BABTAC membership: the recognised association for beauty therapists; linked membership backs up qualification claims
- National Hair & Beauty Federation: trade body membership covering insurance and standards; link it rather than asserting "fully insured"
- Local authority special treatments licensing: many treatments need a premises licence from the council; displaying yours separates you from kitchen-table operators
Frequently Asked Questions
Common questions about WordPress websites for beauty salons
Yes. We can add a gift voucher shop to your WordPress site where clients buy vouchers for specific treatments or set amounts. Vouchers can be delivered by email with a unique code. It's a brilliant revenue stream, especially around Christmas, Valentine's Day, and Mother's Day.
We build custom galleries where you upload a "before" and "after" image for each client result. They display side by side on desktop and stacked on mobile. You can tag them by treatment type so visitors filter results for the service they're interested in. You add new images yourself through WordPress.
Professional photography makes a real difference, but it's not essential to launch. We can start with well-lit phone photos and upgrade later. For before-and-after shots, consistency matters more than perfection. Same lighting, same angle, same distance. We'll give you a quick guide.
We work with all the major salon booking platforms including Fresha, Treatwell, Timely, and Square Appointments. If you're already using one, we connect it to your website. If you're not, we'll help you choose the right one for your salon size and budget.
We display your BABTAC, NHF, or other professional memberships with official badges in your footer and about page. Insurance details and qualification certificates can also be shown. This builds instant trust with new clients who are checking whether you're properly qualified.
Your Instagram feed can be embedded directly on your website so visitors see your latest posts. But your website is where people actually book and pay. We build it so your Instagram drives traffic to your site, not the other way around. Your website is the destination.
Let your results do the talking
We'll build a WordPress website that shows off your treatments and keeps your beauty salon fully booked.
