Category

AI Visibility

AI search optimisation, LLM discoverability, llms.txt, and ensuring AI accurately represents your business.

2 articles

AI Visibility

2 articles
AI Visibility 21 Jun 2026

E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results

Two months after launch on a brand-new domain, a one-man locksmith ranks page one of Google and gets recommended unprompted by ChatGPT, in one of the most competitive local niches there is. Here is the dated data across Google organic, the map pack, Google's AI Overview and ChatGPT, and the exact E-E-A-T and non-commodity content decisions that earned it.

10 min read Read E-E-A-T in Action: A One-Man Locksmith's Two-Month Google and AI Results
AI Visibility 16 Jun 2026

How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)

In April a Brewood removals firm had 220 of its 272 pages refused by Google. We rebuilt it from scratch, then asked ChatGPT to score the result against the best removals sites in the UK. It put the village firm on 99/100, ahead of Pickfords. Here are the three build decisions that earned the marks, and why none of them were the things SEO blogs obsess over.

11 min read Read How We Built a Removals Site ChatGPT Rates 99/100 (And the Three Things That Won Weren't SEO)