Roofing Websites That Generate Leads, Not Just Clicks
We build websites for roofers who want real enquiries from homeowners, written from your own jobs, prices and words.
Homeowners search for roofers when something's already gone wrong
Roofing searches spike every time it rains. That's your opportunity, but only if your website is ready. When someone spots a damp patch on their ceiling, they're picking up the phone within minutes, usually on a mobile. Your site needs to load instantly, put your number one tap away, let them send you a photo of the problem, and prove you know what you're doing. There's no second chance with a slow or confusing website when a homeowner has water coming through their roof.
Roofing is also one of the trades most affected by cowboy operators. Homeowners are cautious and rightly so. Your site needs to do the heavy lifting on trust: the trade body you belong to, such as the Confederation of Roofing Contractors or the NFRC, with a link a homeowner can check; insurance that covers hot works if you lay torch-on felt; prices shown with the VAT included; and genuine photos of your completed work, captioned with the place and date. We build all of this into your site, along with a page for each roofing service you offer and each town you genuinely cover, written from jobs you have done there.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for roofers
Emergency Repairs, Honestly Timed
A dedicated emergency page with your real response time and call-out price, what to do while you wait, and a one-tap call button. If you don't do same-day, it says so.
Drone Photography Display
Showcase aerial shots of completed roofing work. Drone photos show the full scope of a job in a way ground-level shots simply can't match.
Roofing Type Pages
Separate pages for the roofing you actually do: slate, tile, flat, lead and chimneys. Each targets its own searches and names the materials you lay, never ones you won't.
Trade Body and Insurance, Verified
Your trade body membership, such as CoRC or the NFRC, with your member number and a link to the register, plus your liability cover. Shown only when current, never as a wall of badges.
Enquiry Form With Photos
A job enquiry form that asks what needs doing, the kind of roof, whether water is coming in now, and takes photos taken from the ground. Spam is stopped without a puzzle.
Guarantee Information
Clear presentation of your workmanship guarantees and manufacturer-backed warranties. Homeowners want to know they're covered for years to come.
Key Pages We Build
Every website includes the essential pages your customers expect.
-
Emergency Roof Repairs Fast-loading page targeting urgent searches with prominent phone number, response time, and temporary repair options.
-
Re-roofing and New Roofs Detailed page covering full roof replacements with material options, process timeline, and completed project examples.
-
Flat Roofing Dedicated page for the flat roof systems you lay, such as high-performance torch-on felt or liquid systems, with warm and cold roof construction explained.
-
Roof Surveys Explains your survey process including drone inspections, what you check, and how to book a free assessment.
-
Guarantee and Insurance Details of your insurance-backed guarantees, public liability cover, and any manufacturer accreditations you hold.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Roofer, and Why
First build: a storm-damage repairs page for the urgent searches, and a gallery of finished roofs shot from the scaffold or by drone for the planned ones. Roofing carries more rogue-trader anxiety than any other trade, so the gallery isn't decoration: it's the evidence a homeowner needs before they'll let anyone on the roof. Real photos of real jobs, with the town named, beat any amount of copy.
What I'd reject: a single "all roofing work undertaken" page. Flat roofs, pitched re-roofs, fascias, and leak repairs are four different searches made by four different customers, and one page can't rank for them all. I'd also reject stock drone footage; a customer comparing three roofers can spot the same library shot on two of the sites.
The rules your website has to respect
- NFRC membership: the main trade body for roofing; link your member listing so it can be checked, not just badged
- TrustMark registration: the government-endorsed quality scheme; a linked TrustMark profile answers the rogue-trader fear directly
- Work at Height Regulations 2005: stating how you comply reassures customers who've heard about uninsured roofers and ladder accidents
Raise the Roofs London: a roofing company website in the roofer's own words
Raise the Roofs London Limited · Steve Ball and John Ireland, directors, West Wickham
Steve Ball has been roofing since 1988, and he and John Ireland run Raise the Roofs London from West Wickham. Every page of their site is written from Steve's own answers, jobs and photos, and John reviews each one before it goes live. Prices are shown VAT included from one list, all 76 reviews appear word for word as slates on a roof, and nine area pages describe the local roofs, council rules and streets Steve has worked on. It went live on 26 October 2026, so we claim no rankings yet.
- 47 pages from Steve's own answers
- 76 reviews word for word
- 22 prices, VAT included first
- 10/10 AI Discovery Files attributed
See it on the live site
Five pages on raisetheroofslondon.co.uk that show the approach. Open any of them and judge for yourself.
- Home Steve's survey markup drawn on a real job photo, a trust ledger where every figure links to its proof, and a checklist homeowners can run on any roofer.
- Roof Repair Costs Every price from one list, VAT included and shown first, with the ex-VAT figure beside it and what moves the price.
- Roofers in Bromley An area page that isn't a doorway: local roof types, the council's conservation areas and Article 4 rules, and the streets Steve has roofed on.
- Reviews Every Google and Trustatrader review word for word, synced weekly, laid out as slates on a roof, with no self-serving review markup.
- Steve Ball A director's profile page with ProfilePage schema: his record checked against his papers, his own words, and every review that names him.
Raise the Roofs London's site is hand-built PHP rather than WordPress. The same pricing rules, review policy, area-page discipline and schema apply directly to a WordPress build.
Frequently Asked Questions
Common questions about WordPress websites for roofers
A professional roofing WordPress site costs between £1,500 and £3,000. If you want location pages for multiple areas and a project gallery with drone photography, expect to be at the higher end. Most roofers find the investment pays for itself within the first few jobs the site brings in.
Absolutely. We build galleries specifically designed for aerial photography. Drone shots of completed roofs are incredibly effective at showing the quality of your work. We optimise the images for fast loading without losing the detail that makes them impressive.
Most roofing sites take three to four weeks from start to launch. We can work faster if you have all your project photos and content ready to go. Emergency-focused sites with fewer pages can sometimes be live within two weeks.
That's the whole point. We build each page with local SEO best practices - location-specific content, proper heading structures, and schema markup. Combined with your Google Business Profile, you'll be competing for those "roofer near me" searches from day one.
Yes, always. A dedicated "flat roofing" page will rank for flat roofing searches, while a "slate roof repair" page ranks for those specific terms. One generic services page trying to cover everything won't rank well for anything. Specificity wins.
We build a dedicated guarantee page showing your public liability insurance, workmanship warranties, and any manufacturer-backed guarantees you offer. This is one of the most visited pages on any roofer's site, so we make sure it's thorough.
Stop Losing Roofing Jobs to Competitors Online
Get a website that brings in local roofing enquiries, in your own words. Let's talk about what your site needs to do.
