Your agency website should win instructions, not just list properties
We build WordPress websites for estate agents with property feeds from Reapit, Alto, and Jupix, plus valuation tools that generate vendor leads around the clock.
Rightmove sends the traffic - your website converts the leads
Every agent lists on Rightmove and Zoopla. But the agents winning market share are the ones with websites that do more than display properties. Your website should generate valuation leads, showcase your local expertise, and convince vendors to instruct you over the competition. We build WordPress sites for estate agents that pull properties automatically from your CRM, whether that's Reapit, Alto, Jupix, or Dezrez. No double entry. No stale listings. Properties go live on your site the moment you add them to your system.
Vendor acquisition is everything in estate agency. Your website needs to work for that goal. We build instant online valuation tools, market appraisal booking forms, and "why choose us" sections backed by genuine sold data. Area guides for every village, town, and postcode you cover position you as the local expert. When a vendor googles "estate agents in [your town]", your site needs to appear, impress, and convert. That's exactly what we build.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for estate agents
Property Feed Integration
Automatic feeds from Reapit, Alto, Jupix, or Dezrez. Properties appear on your site instantly when listed in your CRM.
Online Valuation Tool
Capture vendor leads 24/7 with an instant online valuation widget. The number one lead generator for estate agency websites.
Property Search & Filters
Search by location, price, bedrooms, property type. Map view and list view options so buyers browse their way.
Area Guides
Local content pages for every town and village you cover. Schools, transport, amenities, and market data that rank in search.
Portal Feeds
Your property data feeds to Rightmove, Zoopla, and OnTheMarket from your CRM. Your website pulls from the same source. Everything stays in sync.
Team Profiles
Individual pages for each negotiator with their photo, bio, properties, and reviews. People buy from people they trust.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Property Search Full property search with filters, map view, saved searches, and email alerts for new listings matching buyer criteria.
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Free Valuation Landing page with instant online valuation tool and market appraisal booking form to capture vendor leads.
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Area Guides Individual pages for each location you cover with local information, sold prices, and currently available properties.
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About & Team Agency story, values, awards, and individual team member profiles that build trust with prospective vendors.
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Landlord Services If you offer lettings, a dedicated section for landlords with management packages, fees, and compliance information.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for an Estate Agent, and Why
First build: properly structured listing pages with the material information that Trading Standards now expects up front: price, tenure, council tax band, and the rest, marked up with structured data so the listings are eligible for rich results. Most agents treat the portal as the real shop window and their own site as a brochure; structured listings turn the site back into a lead source instead of a business card.
What I'd reject: the "free instant valuation" widget as the site's centrepiece. They generate volume, but the leads are notoriously cold, and the widget vendors usually get the data. A strong local-area guide section, written from real market knowledge, attracts vendors who are actually moving.
The rules your website has to respect
- National Trading Standards estate agency guidance: the material information requirements define what every listing page must disclose; build the template around them
- The Property Ombudsman: membership is mandatory redress; link your membership so it's verifiable rather than asserted
- Estate Agents Act 1979: the foundation of the disclosure duties; worth referencing on your about page for the avoidance of doubt
Frequently Asked Questions
Common questions about WordPress websites for estate agents
Yes. We integrate with Reapit, Alto, Jupix, Dezrez, and other popular estate agency CRMs. Properties appear on your website automatically when you list them in your system. Photos, descriptions, floorplans, and EPCs all come through. No double entry required.
Visitors enter their postcode and property details. They receive an estimated value based on sold price data. You receive their contact details as a lead. It runs around the clock and is consistently the highest-converting feature on estate agency websites.
Your CRM handles portal feeds to Rightmove, Zoopla, and OnTheMarket. Your website pulls from the same CRM data. So your website, Rightmove, and Zoopla all stay in sync automatically. One entry in your CRM updates everywhere.
Yes. We create area guide templates and populate them with local information. Schools, transport links, average property prices, and amenities. These pages rank well in local search and position you as the agent who knows the area inside out.
We do. Multi-branch sites have branch landing pages, branch-specific property feeds, and team pages for each office. Customers find their nearest branch and see relevant properties. We've built sites for agencies with two branches up to regional chains.
It depends on the number of branches, CRM integration, and features you need. A single-branch site with property feed and valuation tool is different from a ten-branch site with area guides and landlord portals. We'll give you a clear quote after understanding your requirements.
Win more instructions with a better website
Tell us about your agency and we'll show you how a WordPress site can generate vendor leads and grow your market share.
