Search engine optimisation strategies, Google updates, and practical tactics to improve your rankings.
Google confirmed the May 2026 core update finished rolling out on 2 June, a twelve-day run. Completion is not a finish line. Here is what it did to a real UK client site we run, why the long-tail won first while the head term did not, and what Google says you should do this week.
Saturday 30 May produced the second weekend of severe ranking volatility in Google's May 2026 core update. SEOs are reporting 50 to 100 percent traffic drops, with AI-built commodity pages absorbing the bulk of the damage. Here is what client GSC reports are actually showing this morning, and the recovery playbook drawn from a real UK case.
On 8 April 2026 we launched a new custom-built site for a Brewood locksmith. Nineteen days later it was the #1 result on ChatGPT and Gemini for "brewood locksmith", with mobile PageSpeed 100/100/100/100, no backlinks, no reviews and no domain authority. Here is exactly what we built and why it worked.
A small UK removals website published a year of AI-generated "moving tips" posts. Google now refuses to index 220 of its 272 pages. Here are the GSC screenshots, what E-E-A-T actually means, what non-commodity content looks like in practice, and a five-phase recovery playbook.
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