A boutique website that reflects your style
We build WooCommerce stores for fashion boutiques with lookbooks, size guides, and brand pages that bring your in-store experience online.
Your boutique has personality - your website should show it
A boutique isn't just a shop. It's a carefully chosen selection, a point of view, a sense of style. Your website needs to capture that feeling. We build WooCommerce stores for independent fashion boutiques that feel more like a lookbook than a catalogue. Full-width imagery, editorial layouts, and brand storytelling that sets you apart from the high street chains. Your customers come to you because you're different. Your website should prove that from the first click.
Practical features matter just as much as aesthetics. Size guides reduce returns. Variant selectors for colour and size work without page reloads. Quick-view lets browsers see details without leaving the collection page. We connect your store to Instagram so your social following can shop directly from your posts. And because boutique stock moves fast, updating your website is quick and painless. New arrivals go live in minutes, not days.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for boutiques
Lookbook Layouts
Editorial-style pages that showcase outfits and styling ideas. More inspiring than a standard product grid.
Size Guides
Brand-specific size charts on every product page. Customers order the right size first time, reducing returns significantly.
Brand Showcases
Dedicated pages for each brand you stock with their story, logo, and full product listing. Fans find their favourites fast.
Quick View
Customers see product details, photos, and sizing in a pop-up without leaving the collection page. Faster browsing means more sales.
New Arrivals Feed
Automatically updated section showing your latest stock. Gives returning customers a reason to check back regularly.
Instagram Shop Integration
Connect your WooCommerce store to Instagram so followers can shop directly from your posts and stories.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Collections Seasonal and themed collection pages with editorial photography and "shop the look" functionality.
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Brands Individual brand pages with story, logo, and full product listings so loyal customers find their labels quickly.
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New In Auto-updated page of latest arrivals with dates added, keeping your regulars engaged and coming back.
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Size Guide Central size reference page with brand-by-brand measurements and fit advice to reduce returns.
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Style Blog Outfit ideas, trend reports, and styling tips that drive organic traffic and position your boutique as a style authority.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Boutique, and Why
First build: size and fit content on every product: real measurements, the model's size, honest notes on cut. Returns are the margin killer in independent fashion retail, most returns are fit-driven, and every return a good size guide prevents goes straight back onto the bottom line. It also ranks: shoppers search brand-plus-sizing questions constantly.
What I'd reject: the lookbook site, where editorial photography exists but stock, sizes, and prices don't. It treats the website as a magazine when the customer is trying to shop. The styling photography belongs on the product pages, attached to a live size selector, not in a separate gallery that dead-ends.
The rules your website has to respect
- Textile labelling rules: fibre composition must be accurate online as on the garment label; product descriptions inherit the legal duty
- Consumer Rights Act 2015: underpins your returns policy; matching the law and saying so beats copying another shop's terms
- Consumer Contracts Regulations 2013: the online cancellation rights your checkout and terms must reflect; sale items are not exempt, whatever the sign says in shops
Frequently Asked Questions
Common questions about WordPress websites for boutiques
Yes. We build lookbook pages with editorial layouts, full-width imagery, and "shop the look" buttons. You upload your styled photos and tag the products. Customers see the outfit and buy individual pieces directly from the lookbook page.
We add size guide tabs to every product page. Each brand can have its own size chart since sizing varies between labels. Customers click the size guide, see measurements in centimetres and inches, and order with confidence. Fewer returns, happier customers.
Absolutely. Each brand gets its own page with a description, logo, and full product listing. Customers who love a particular label can browse everything you stock from them. It's also great for SEO when people search for specific brands.
Yes. We link your WooCommerce store to Instagram Shopping. Your followers see products tagged in your posts and stories, then buy directly from your website. Your Instagram feed can also display on your site to show off your styling.
Adding a product takes about five minutes. Upload photos, write a description, set the price and sizes, and hit publish. We train you on everything during handover. Most boutique owners are adding stock confidently within their first week.
Yes. We set up product filters for size, colour, price, brand, and category. Customers narrow down your range to exactly what they're looking for. Ajax filtering means the page updates instantly without reloading.
Let's bring your boutique online
Tell us about your brands and style, and we'll build a WooCommerce store that captures what makes your boutique special.
