Painting and Decorating Websites That Look the Part
We design WordPress sites for painters and decorators that reflect the quality finish you deliver on every job.
Customers judge your painting by how your website looks
There's an irony in painting and decorating. You make other people's homes and businesses look beautiful for a living, but if your own website looks rough, nobody will hire you. We've worked with painters and decorators who are brilliant at their trade but had websites that were letting them down. A dated design, blurry photos, or a template site that looks like every other painter in town. It doesn't matter how clean your cutting-in is if people never get past your homepage. We build WordPress sites for decorators that look polished, load fast, and actually reflect your standards.
Painting and decorating covers a massive range of work. Residential repaints, commercial office refreshes, wallpapering, exterior painting, period property restoration, spray finishing. Your website needs to communicate what you actually specialise in. A decorator who does high-end wallpaper hanging is a completely different business from a painter doing new-build snagging. We build service pages that match what you want to be known for, backed by photos that show your quality. Dulux Select Decorator or Painting and Decorating Association membership? We'll make sure that's proudly displayed.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for painters and decorators
Colour Scheme Galleries
Project galleries organised by colour palette and room type. Homeowners searching for "grey living room ideas" could land on your site and see your work.
PDA Membership Badge
Your Painting and Decorating Association or Dulux Select Decorator status displayed on every page. Customers recognise these marks and trust them.
Room-by-Room Portfolios
Separate galleries for kitchens, bedrooms, living rooms, hallways, and exteriors. Helps visitors find examples that match their specific project.
Commercial Services Section
Dedicated area for office repaints, shop fit-outs, and landlord property turnarounds. Separates your domestic and commercial work clearly.
Free Estimate Forms
Forms capturing room count, ceiling height, current wall condition, and finish type. Gives you enough detail to provide a realistic phone estimate.
Seasonal Offers Section
An easily updatable area for promotions like "exterior painting season" or "new year refresh" deals. Keeps your site current and gives people a reason to act now.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Interior Painting Showcase page for domestic interior work including emulsion, woodwork, feature walls, and colour consultancy.
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Exterior Painting Dedicated page for outside work covering masonry, cladding, windows, and weatherproofing with seasonal booking advice.
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Wallpapering Portfolio page for wallpaper hanging including feature walls, full rooms, and specialist papers like grasscloth or murals.
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Commercial Decorating Services page for offices, retail units, and rental properties with fast turnaround and minimal disruption messaging.
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Get a Free Estimate Quote form with room details, preferred paint brands, access information, and your preferred start date.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Painter and Decorator, and Why
First build: an exterior decorating page timed for the season. Exterior work books up in spring for summer, carries higher ticket values than interior rooms, and most decorators' sites don't separate it. Pair it with an interiors gallery photographed in daylight rather than under a flash, because colour accuracy is the product.
What I'd reject: treating an Instagram feed as the website. The feed is worth keeping, but it ranks for nothing, you don't own it, and a homeowner searching "decorator near me" never sees it. The site should hold the galleries and the proof, with the feed embedded as supporting evidence rather than standing in for the whole thing.
The rules your website has to respect
- Painting and Decorating Association: the trade body with a vetted-member directory; link your entry as independent proof
- TrustMark registration: the government-endorsed mark that domestic customers actually recognise
- HSE guidance on lead paint: relevant on period-property pages; knowing the rules for pre-1970s paintwork signals real experience
Frequently Asked Questions
Common questions about WordPress websites for painters and decorators
A WordPress website for painters and decorators costs between £1,200 and £2,500. The range depends on how many gallery pages and service sections you need. A clean, well-photographed site at the lower end of that range can still make a real impact on your enquiry rates.
Finished rooms in good natural light are ideal. Wide shots showing the whole room work well alongside close-ups of clean lines, wallpaper pattern matching, and woodwork finishes. Before-and-after comparisons are particularly effective for decorators as the transformation is often dramatic.
Show everything you do, but lead with what you want to be known for. If wallpapering is your strongest skill and most profitable service, make it prominent. You can still have pages for general painting, but put your best work front and centre.
A separate commercial section on your site signals to facilities managers and property companies that you handle business work professionally. Include photos of office refreshes, details of your insurance cover, and any CSCS or SSSTS cards you hold.
Photography quality and genuine reviews are what separate the best decorator websites from the rest. Most painters have weak websites, so the bar isn't high. A clean design with real project photos and proper Google reviews will put you ahead of nine out of ten competitors in your area.
We can embed colour visualiser tools and link to specific paint ranges you work with. If you're a Dulux Select Decorator, we display that badge with a link to your official profile. It adds another layer of credibility to your site.
A Website as Clean as Your Finish
Let us build a WordPress site that matches the standard of your decorating. Book a free call to get started.
