Painting and Decorating Websites That Look the Part
We design WordPress sites for painters and decorators that reflect the quality finish you deliver on every job.
Customers judge your painting by how your website looks
There's an irony in painting and decorating. You make other people's homes look beautiful for a living, but if your own website looks rough, the people who care most about a proper finish will never ring. It doesn't matter how clean your cutting-in is if nobody gets past your homepage. We build sites for decorators that look polished, load fast, and are built from your own work: your photos, your colours, your jobs, in your words.
Painting and decorating covers a wide range of work: whole houses, hallways and stairwells, period properties, exteriors, wallpaper, garden buildings and painted kitchens. Your website should lead with the work you want more of. We build service pages and area pages around real jobs you have done, so a homeowner in your town sees work from their own streets. Trade memberships and accreditations go on the site when they are current and verified, and not before.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for painters and decorators
Colours From Real Jobs
Colours named by maker and cut from your own job photos rather than flat swatches, because photographed paint never matches a printed chip. A homeowner choosing a colour can see it on a real wall you painted.
Before-and-After Sliders
Drag-to-compare sliders from the same viewpoint, so the preparation behind the finish is visible. Stripped plaster, lining paper and the final coat tell a story no description can.
Portfolios by Service and Area
Your jobs filtered by the kind of work and the town it was in, with every photo captioned. A visitor looking for a hallway in their own town finds one in two clicks.
Honest Area Pages
One page for each town you genuinely cover, written from jobs you have done there, with named streets and real work. No town-name swaps, which Google treats as doorway pages.
Enquiry Forms That Book a Visit
Forms that ask what needs doing, the house and the timing, a rough budget and a few photos, so you can plan the visit before you quote. Spam is stopped without a puzzle and every enquiry is logged.
Prices That Filter
Optional "from" prices for your most common jobs, set out honestly as starting points. They put off the people shopping on price alone and tell the right clients what to expect.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Interior Painting Showcase page for domestic interior work including emulsion, woodwork, feature walls, and colour consultancy.
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Exterior Painting Dedicated page for outside work covering masonry, cladding, windows, and weatherproofing with seasonal booking advice.
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Wallpapering Portfolio page for wallpaper hanging including feature walls, full rooms, and specialist papers like grasscloth or murals.
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Areas You Cover A hub and one page per town you genuinely work in, each built from real jobs on real streets, with a map of your patch.
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Request a Visit An enquiry form with the kind of work, the house, the timing, a budget band and photo upload, so you arrive at the visit already knowing the job.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Painter and Decorator, and Why
First build: an exterior decorating page timed for the season. Exterior work books up in spring for summer, carries higher ticket values than interior rooms, and most decorators' sites don't separate it. Pair it with an interiors gallery photographed in daylight rather than under a flash, because colour accuracy is the product.
What I'd reject: treating an Instagram feed as the website. The feed is worth keeping, but it ranks for nothing, you don't own it, and a homeowner searching "decorator near me" never sees it. The site should hold the galleries and the proof, with the feed embedded as supporting evidence rather than standing in for the whole thing.
The rules your website has to respect
- Painting and Decorating Association: the trade body with a vetted-member directory; link your entry as independent proof
- TrustMark registration: the government-endorsed mark that domestic customers actually recognise
- HSE guidance on lead paint: relevant on period-property pages; knowing the rules for pre-1970s paintwork signals real experience
Splat Decorating: two decorators who wanted better enquiries, not more of them
Splat Decorating Ltd · Colin and Harry Fry, father and son, Beckenham and Bromley
Colin and Harry Fry decorate period and family homes in Beckenham, Bromley, Chislehurst and West Wickham, just the two of them. Colin asked for better enquiries, not more. So the site publishes its starting prices as a filter, is built from 958 of Colin's own camera originals, gives every town a page written from real jobs on real streets, and shows every Google and TrustATrader review word for word with no star markup. We also put their Google Business Profile right, including a service area that turned out to be the wrong Hayes, 25 miles away. It went live on 19 October 2026, so we claim no rankings yet.
- 854 real job photos, every one captioned
- 37 indexable pages, each 86%+ its own words
- 134 old URLs redirected in a single hop
- A+ security headers, 8 of 8
See it on the live site
Five pages on splatdecorating.com that show the approach. Open any of them and judge for yourself.
- How We Work Starting prices published as a filter: a room from around £1,000 plus VAT, a hallway, stairs and landing from around £3,000 plus VAT, set out as starting points rather than fixed quotes.
- Victorian Hallway, Beckenham A flagship job told properly: a before-and-after slider from the same viewpoint, a paint card listing every product and colour, and every photo captioned.
- Areas Hub Five towns, each described by the real jobs done there, with a coverage map drawn from real coordinates. No town-name swaps.
- Reviews Every Google and TrustATrader review word for word, synced weekly, with Colin and Harry's replies, and no self-serving review markup.
- Colours Paint colours grouped by maker, each tied to the rooms and towns it was used in, with chips cut from the job photos.
Splat Decorating's site is hand-built PHP rather than WordPress. The same photo handling, area-page discipline, review policy and schema apply directly to a WordPress build.
Frequently Asked Questions
Common questions about WordPress websites for painters and decorators
A WordPress website for painters and decorators costs between £1,200 and £2,500. The range depends on how many gallery pages and service sections you need. A clean, well-photographed site at the lower end of that range can still make a real impact on your enquiry rates.
Your own, from real jobs. Finished rooms in good natural light are ideal, with wide shots alongside close-ups of clean lines, pattern matching and woodwork. Before-and-after comparisons are particularly effective for decorators as the transformation is often dramatic. Camera originals beat copies taken from an old website, and house numbers, car plates and people should be blurred so they cannot be read.
Show everything you do, but lead with what you want to be known for. If wallpapering is your strongest skill and most profitable service, make it prominent. You can still have pages for general painting, but put your best work front and centre.
Starting prices can work well if you want better enquiries rather than more of them. Splat Decorating publishes "from" prices for a room and for a hallway, stairs and landing, set out as starting points rather than fixed quotes. Homeowners looking for the cheapest single room move on, and the people who get in touch already know the scale of work you take on.
Real photos of your own work, every review shown word for word, and pages written from jobs you have actually done. Those are the things a template site cannot copy. Add a Google Business Profile that is accurate, with the right service areas and a description of every service, and you give homeowners a consistent picture wherever they find you.
We can link to the paint ranges you use, but we prefer to show colours on your own work: chips cut from your job photos and named by maker, so a homeowner sees how Farrow and Ball or Little Greene looks on a real wall you painted. Accreditation badges, such as Dulux Select Decorator, go on the site only when they are current and verified.
A Website as Clean as Your Finish
Let us build a WordPress site that matches the standard of your decorating. Book a free call to get started.
