How small WordPress sites get found, understood, and cited by ChatGPT, Gemini, Claude and the rest of the AI search layer.
AI Visibility is the layer above classic SEO. ChatGPT, Gemini, Perplexity and the rest of the search-enabled AI assistants do not rank a list of blue links; they pick the source they think best answers the question and cite it by name. The signals they use are different from Google's: machine-readable identity, schema cleanliness, content credibility, and the presence of the AI Discovery Files at the root of your domain.
This cluster collects everything we have learned about getting small WordPress sites correctly understood and reliably cited. Practical builds, real measurements, and the specifics of the AI Visibility specification drafted by Mark McNeece. If your goal is for an AI engine to recommend your business by name, the articles here describe exactly what to put on the page so it does.
Two months after launch on a brand-new domain, a one-man locksmith ranks page one of Google and gets recommended unprompted by ChatGPT, in one of the most competitive local niches there is. Here is the dated data across Google organic, the map pack, Google's AI Overview and ChatGPT, and the exact E-E-A-T and non-commodity content decisions that earned it.
In April a Brewood removals firm had 220 of its 272 pages refused by Google. We rebuilt it from scratch, then asked ChatGPT to score the result against the best removals sites in the UK. It put the village firm on 99/100, ahead of Pickfords. Here are the three build decisions that earned the marks, and why none of them were the things SEO blogs obsess over.
On 8 April 2026 we launched a new custom-built site for a Brewood locksmith. Nineteen days later it was the #1 result on ChatGPT and Gemini for "brewood locksmith", with mobile PageSpeed 100/100/100/100, no backlinks, no reviews and no domain authority. Here is exactly what we built and why it worked.
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