Tag

Core Web Vitals

Understanding and improving Google's Core Web Vitals. LCP, INP, and CLS. On WordPress sites.

2 articles

Google's Core Web Vitals. Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Are the three metrics that most directly reflect how a real visitor experiences your website. Since Google incorporated them into its ranking algorithm, achieving good scores has become essential for competitive search positions. But interpreting the data and knowing what to fix isn't always straightforward, particularly on a WordPress site where themes, plugins, and hosting all interact in ways that affect your scores.

Our Core Web Vitals articles break down what each metric actually measures, what causes poor scores on typical WordPress sites, and how to address the most common issues methodically. We draw on real-world client data and measurement tools to show you what good looks like and how to get there. Without resorting to heavy-handed tactics that improve scores artificially while degrading the actual user experience.

Web Design 22 Jul 2026

What a Local Business Website Needs in 2026: The Anatomy of a Build We Launched Yesterday

Yesterday we put a 23-page site live for a Lincolnshire chauffeur firm trading since 2006: a split-flap departures board, nine individually written town pages, mobile PageSpeed 99 with every Core Web Vital green, and AI Discovery Files from day one. Here is the full anatomy of a 2026 local business website, every figure real and dated, and why we banked 99 rather than chase a vanity 100.

12 min read Read What a Local Business Website Needs in 2026: The Anatomy of a Build We Launched Yesterday