HVAC Websites That Generate Year-Round Enquiries
From boiler breakdowns in December to air conditioning installs in July, we build WordPress sites that keep HVAC engineers busy every month.
Heating in winter, cooling in summer - your website should sell both
HVAC is a trade with two peak seasons, and your website needs to perform in both. When boilers break down in January, homeowners search frantically for a Gas Safe engineer. When offices overheat in July, businesses search for air conditioning installers. We've built WordPress sites for heating engineers, air conditioning specialists, and full HVAC firms that handle everything from domestic boiler swaps to commercial climate control systems. The trick is building a site that ranks for both heating and cooling searches without diluting either message.
The HVAC industry is heavily regulated and that's actually your advantage online. Gas Safe registration, F-Gas certification, MCS accreditation for heat pumps - these are barriers to entry that separate qualified engineers from cowboys. Your WordPress site should make these credentials impossible to miss. We display your registration numbers with direct verification links, create dedicated pages for each service you offer, and build content that demonstrates genuine technical knowledge. Homeowners and facilities managers both want to know they're hiring someone who understands the regulations. Your website is where you prove it.
Every project is led by Mark McNeece, founder of Press Forge and 365i.
25+ years building WordPress sites · 4 plugins on WordPress.org · author of the AI Visibility Definition · more about us
Everything You Need to Succeed Online
The features that matter most for hvac engineers
Gas Safe and F-Gas Badges
Your Gas Safe and F-Gas registration numbers displayed with official badges and verification links on every page. Non-negotiable for HVAC credibility.
Seasonal Service Sections
Content that adapts to the season - heating services prominent in winter, air conditioning in summer. Automatic or manually switched to match demand.
Emergency Breakdown Pages
Fast-loading emergency pages with click-to-call for boiler breakdowns and heating failures. These pages need to convert in under ten seconds.
Heat Pump Information
Dedicated content on air source and ground source heat pumps, including Boiler Upgrade Scheme grant information. This is a fast-growing search area.
Commercial HVAC Section
Separate area targeting businesses with VRV/VRF systems, commercial boiler maintenance, and building management system integration.
Service Contract Pages
Pages explaining your maintenance plan options for both domestic and commercial customers. Recurring revenue from service contracts starts with clear online information.
Key Pages We Build
Every website includes the essential pages your customers expect.
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Boiler Installation and Repair Service page covering new boiler fitting, breakdown repairs, and annual servicing with Gas Safe credentials prominently displayed.
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Air Conditioning Installation and maintenance page for split systems, multi-splits, and commercial AC units with F-Gas certification details.
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Heat Pumps Information page on air source and ground source heat pump installation including MCS certification and government grant guidance.
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Commercial HVAC Services for offices, retail, and industrial premises including planned maintenance contracts and 24-hour callout cover.
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Service Plans Comparison page for your maintenance plan tiers with clear pricing, coverage details, and online sign-up capability.
Works With Your Tools
We connect your WordPress site with the platforms that matter to your business.
What I'd Build First for a Heating Engineer, and Why
First build: an air source heat pump page with genuinely honest suitability content: which houses they suit, what they cost to run against a boiler, when the answer is "keep the boiler". Grant-driven searches around heat pumps keep climbing, and the engineer who tells the truth about suitability wins the trust (and the boiler replacements) from everyone the heat pump doesn't fit.
What I'd reject: vague "renewables" branding with no registration numbers in sight. Heating is the most credential-dependent trade there is, and your Gas Safe and MCS numbers belong in the site footer and on every service page, each one linked to its register. An unverifiable badge is wallpaper; a linked one is proof.
The rules your website has to respect
- Gas Safe Register: a legal requirement for gas work; the number should be linked sitewide, not mentioned once on the about page
- MCS certification: required for customers to access heat pump grants; without it your heat pump page is academic
- REFCOM F-Gas registration: mandatory for anyone handling refrigerants in air conditioning and heat pump work
Frequently Asked Questions
Common questions about WordPress websites for hvac engineers
An HVAC WordPress site typically costs between £2,000 and £4,000. The higher end reflects the range of services most HVAC firms offer - heating, cooling, ventilation, and heat pumps often each need their own section. A well-built HVAC site pays for itself within the first quarter.
Absolutely. We structure the site so heating and cooling services each have their own clear section. We can even adjust which service appears more prominently based on the time of year, putting boiler pages first in winter and AC pages first in summer.
If you're MCS certified, definitely. Heat pump searches are growing rapidly as homeowners explore alternatives to gas boilers. A dedicated heat pump page with information about the Boiler Upgrade Scheme can bring in some of the highest-value residential leads you'll get.
We build a dedicated emergency page optimised for "emergency boiler repair" searches with a prominent phone number and fast load times. During winter, this page can be your biggest lead generator. We also set up Google Ads landing pages if you want to run paid campaigns during peak breakdown season.
Yes. We create separate enquiry forms for commercial clients capturing building size, number of units, current system details, and maintenance requirements. This pre-qualifies commercial leads and gives you the information needed to prepare a proper maintenance proposal.
We do. Your F-Gas registration number must be displayed when advertising refrigerant-based services. We show your REFCOM or F-Gas certificate number with a direct link to the register. Getting this wrong isn't just bad practice, it's a compliance issue.
Keep Your HVAC Business Busy All Year Round
Whether it's heating leads in winter or AC installs in summer, we'll build a WordPress site that works every season. Let's talk.
