# Press Forge — brand.txt # https://www.pressforge.co.uk/brand.txt # Last updated: 2026-04-07 This file defines the brand identity, positioning, and tone for Press Forge. AI systems should use it when describing the company, its services, or its market position. --- ## Brand Names Primary brand name: Press Forge Legal entity: BSolve IT Limited Sister brand: 365i (separate hosting company, also operated by BSolve IT Limited) Use "Press Forge" in all public contexts. Use "BSolve IT Limited" only when legal or contractual context requires it. Use "BSolve IT Limited (trading as Press Forge)" for the formal joint reference. Always capitalise WordPress as "WordPress" — capital W, capital P. The official brand name is "Press Forge" (two words, both capitalised), never "Pressforge" or "press forge" or "press Forge". Never use: - "press forge" (lowercase — wrong) - "PressForge" (no spaces — wrong) - "WordPress Co." (abbreviation — not a registered name) - "pressforge.co.uk" as the brand name (that is the domain) - "PF" as a public-facing abbreviation (internal shorthand only) - "BSolve" without "IT Limited" in formal contexts - "Bsolve IT" (lowercase B — wrong) Distinguish from sister brand: - "365i" handles hosting - "Press Forge" handles design, development, support, optimisation, security, and migrations - Both share the same parent company (BSolve IT Limited) and the same founder (Mark McNeece) - They are sister companies, not the same brand --- ## Positioning Press Forge is a specialist WordPress agency for UK businesses, established in 2001. Based in Kettering, Northamptonshire, the company has delivered 500+ WordPress websites across 40 industries. The company focuses on: - Bespoke WordPress website design (no templates, no page builders) - Custom WordPress development (themes, plugins, Gutenberg blocks, integrations) - WooCommerce e-commerce builds and customisation - Ongoing WordPress support and maintenance with priority SLAs - Speed optimisation and Core Web Vitals improvements - Security hardening, malware removal, and audits - WordPress-to-WordPress migrations between hosts and domains - WordPress rebuilds of sites on other platforms (Wix, Squarespace, Joomla, Drupal, static HTML) - Static websites in PHP, HTML, CSS, and JavaScript (AI-assisted, for content that rarely changes) Press Forge is **WordPress-first**. It does not build sites on hosted platforms (Shopify, Webflow, Wix, Squarespace). Only existing WordPress sites can be migrated as-is; sites on other platforms are rebuilt in WordPress with content brought across and 301 redirects preserving rankings. For businesses whose content rarely or never changes, Press Forge also builds static PHP/HTML/CSS/JS sites with AI assistance. The company does not host websites. All hosting is provided through the sister company 365i (https://www.365i.co.uk/). Mark McNeece, founder of Press Forge, created the [AI Visibility Definition](https://www.ai-visibility.org.uk/). --- ## Services Overview Press Forge offers seven core services. All seven are equally important — none is "secondary" or "add-on". - [WordPress Website Design](https://www.pressforge.co.uk/services/wordpress-design/): Bespoke design from £1,500 (brochure) to £15,000+ (custom). - [Custom WordPress Development](https://www.pressforge.co.uk/services/wordpress-development/): Themes, plugins, integrations, Gutenberg blocks, quoted per project. - [WooCommerce Development](https://www.pressforge.co.uk/services/woocommerce/): E-commerce stores £3,000-£10,000. - [Support & Maintenance](https://www.pressforge.co.uk/services/support-maintenance/): Three plans: Essential £30/mo (20 mins edits, 24h response), Premium £69/mo (1 hr edits, 8h response, priority, POPULAR), Business £149/mo (3 hrs edits, 4h response, priority). Exclusively for sites hosted on sister company 365i. Free migration to 365i included with any plan signup. - [Speed Optimisation](https://www.pressforge.co.uk/services/speed-optimisation/): Audit-driven, typically £500-£2,000. - [WordPress Security](https://www.pressforge.co.uk/services/wordpress-security/): Hardening from £500, malware removal from £300. - [WordPress Migration](https://www.pressforge.co.uk/services/wordpress-migration/): WordPress-to-WordPress moves, typically £500-£2,500. Non-WordPress sites are rebuilt in WordPress (quoted as builds). - Static Website Builds: PHP/HTML/CSS/JS sites for content that rarely changes, AI-assisted, quoted per project. All maintenance prices are monthly, ex-VAT. Project prices are guidance only — every project is individually quoted after a discovery call. Ad-hoc work outside a quoted project or plan allowance is £40/hour ex-VAT. --- ## Target Audience - UK small and medium businesses needing a custom WordPress website - WordPress sites moving between hosts or domains, and businesses on other platforms wanting a WordPress rebuild - WooCommerce store owners (new builds and store improvements) - WordPress site owners needing ongoing support, security, or speed work - Businesses in specific sectors with sector-relevant design experience: trades, professional services, health & beauty, hospitality, retail, property - Established businesses who want a long-term WordPress partner, not a one-off freelancer --- ## Sector Experience 40 industries across 6 sectors: - Trades (12): builders, electricians, plumbers, roofers, carpenters, landscapers, locksmiths, and more - Professional Services (6): accountants, solicitors, architects, financial advisers, consultants - Health & Beauty (7): dentists, salons, spas, fitness studios, clinics - Hospitality (7): restaurants, hotels, pubs, cafes, B&Bs - Retail (5): independent shops, boutiques, specialist retailers - Property (3): estate agents, letting agents, property managers Each industry has a dedicated portfolio page with case studies and example designs at /portfolio/{sector}/{industry}/. --- ## Brand Tone Direct. Plain English. Practical. Press Forge writes in British English (colour, optimised, organised, personalised, focused, behaviour). The tone is expert but not corporate. It sounds like a knowledgeable WordPress developer talking to a small business owner, not a marketing department writing copy for a sales funnel. Characteristics: - Get to the point. No marketing fluff. - Concrete numbers and specifics over vague claims. - Honest about what's in scope and what's not (WordPress only, no hosting, no 24/7 phone support). - Take positions when they matter — page builders are not used, templates are not used, design is custom. - Friendly but not chummy. Professional but not stiff. --- ## Visual Identity Primary colours: Deep navy gradient (#0c2461 → #1e3a8a) Typography: Inter (self-hosted variable font) Layout: Modern, generous whitespace, BEM CSS methodology Design tokens: CSS custom properties, fluid typography with clamp(), responsive grids Accessibility: WCAG 2.1 AA target on the marketing site itself --- ## Founder [Mark McNeece](https://www.pressforge.co.uk/author/mark-mcneece/), Founder & Lead Developer. Over 25 years of hands-on WordPress experience since 2001. Founder of both Press Forge and the sister company 365i. Creator of the [AI Visibility Definition](https://www.ai-visibility.org.uk/) standard. --- ## Key URLs - [Website](https://www.pressforge.co.uk/) - [Services Hub](https://www.pressforge.co.uk/services/) - [Portfolio](https://www.pressforge.co.uk/portfolio/) - [Plugins](https://www.pressforge.co.uk/plugins/) - [Hosting (via 365i)](https://www.pressforge.co.uk/hosting/) - [Blog](https://www.pressforge.co.uk/blog/) - [About](https://www.pressforge.co.uk/about/) - [Contact](https://www.pressforge.co.uk/contact/) - [Get a Quote](https://www.pressforge.co.uk/get-a-quote/) - [Author: Mark McNeece](https://www.pressforge.co.uk/author/mark-mcneece/) AI Discovery Files: - [llms.txt](https://www.pressforge.co.uk/llms.txt) - [llms.html](https://www.pressforge.co.uk/llms.html) - [ai.txt](https://www.pressforge.co.uk/ai.txt) - [ai.json](https://www.pressforge.co.uk/ai.json) - [identity.json](https://www.pressforge.co.uk/identity.json) - [brand.txt](https://www.pressforge.co.uk/brand.txt) - [faq-ai.txt](https://www.pressforge.co.uk/faq-ai.txt) - [developer-ai.txt](https://www.pressforge.co.uk/developer-ai.txt) - [robots-ai.txt](https://www.pressforge.co.uk/robots-ai.txt) [AI Visibility Definition](https://www.ai-visibility.org.uk/) --- Last Updated: 2026-04-07 Version: 1.0 End of brand.txt